MMI has embraced the shift towards a client-centric strategy and operating model. Client-centricity defines the existence of our organisation, which is to enhance the lifetime financial wellness of people, their communities and their businesses. Underpinning the execution of our strategy Our Vision and the implementation of our operating To be the preferred lifetime financial wellness model is our continued objective of partner, with a reputation for innovation and connecting meaningfully with clients, and trustworthiness. being a good corporate citizen. We aim to make a difference in society, and to make Our Purpose our world a better place. The essence of our To enhance the lifetime financial wellness existence is to enhance financial wellness. In of people, their communities and their the current business reality, these imperatives businesses. are fundamental to our sustained success. Our Strategic Focus Areas Growth Client Centricity Excellence 7