MMI has various sponsorships to enhance awareness of our brands and support the group’s focus on ensuring financial wellness. Metropolitan development soccer sponsorship Metropolitan has been supporting soccer development for over 25 years, aimed at community development and engaging with the people who do business with us. We currently sponsor the Metropolitan U19 Premier Cup (MPC) held in Cape Town. Clash of the Choirs Clash of the Choirs is a musical show that draws interest from Metropolitan’s target market. It is important for us to connect with our clients at this touch point, and also drive top-of-mind brand awareness. We are proud to be involved in an initiative that resonates so deeply with our market, and to connect with them on this passion point. Regional sponsorships Metropolitan also supports a range of regional sponsorships in different provinces to enhance the brand’s presence and commitment to grassroots development. We support the Eastern Cape Choral Music Awards, the North West Caddies Golf Day and the South African National Defence Force (SANDF) Goodwill Parcel Project in Gauteng. Cricket sponsorship Momentum is the official single-title sponsor of all one-day cricket matches under the jurisdiction of Cricket South Africa (CSA). The sponsorship includes ongoing development at provincial and grassroots level through supporting national club championships and bursaries to talented high school cricketers. Momentum 94.7 Cycle Challenge The race encourages all cyclists to make a difference by attaching a social responsibility goal or component to their cycling experience. Momentum UNISA Financial Wellness Index Researched and presented in collaboration with the University of South Africa (UNISA), this information helps financial service professionals and consumers to better understand and interpret the current state of financial wellness of South African households. It also provides policymakers with insights needed to improve the financial wellness of households. Momentum and Pick n Pay – a unique partnership Momentum is now partnering with retailer Pick n Pay on several of its sponsorship initiatives including the Cape Town Cycle Tour, Knysna Oyster Festival, the Pick n Pay Women’s Walk series and the Pick n Pay Marathon - sharing its brand vision of enhancing the financial wellness of South Africans with more than 430, 000 participants across all events. 31
MMI Holdings | Corporate Profile Page 39 Page 41